How it Works | Finger Lakes Wine & Travel Card

How it Works/ FAQs

What is it?

1) A 12 month membership that gives access to exclusive offers at more than 50 Wineries, Breweries and other destinations across the Finger Lakes. 12 Months starts from date of activation.

2) Members discover new destinations and save hundreds of dollars with offers that include:

Buy One / Get One Tastings
Bottle Discounts
Savings on food, experiences & more

Buy one / get one offers are one time use, while bottle discounts are typically available throughout the

How the Finger Lakes Wine & Travel Card Works

Purchasing or Giving a Card / Membership

Purchase for Yourself

1) Buy a Membership right here.

Instant Activation - (activation code emailed to you.)
Physical Card by Mail - a physical card with an activation code is sent in the mail (best for gifting).

2) Download the App and Activate Your Membership

3) Discover & Save for 12 Months!

Giving a Gift

1) Purchase a card or multi-card pack

2) Cards are shipped to your selected destination in an upscale envelope.

3) When the recipient visits the Finger Lakes, they use the unique code on their card to begin their 12-month membership on the Wine & Travel Card app.

Frequently Asked Questions

How Much Does the Card Save?

Most tastings in the Finger Lakes range from $8-$15 - and membership currently includes more than 25 buy one / get one offers. Those alone are give you more than $250 in savings & means that the card will pay for itself in just 2 or 3 stops Then add in the 50+ bottle discounts (usually 10 % savings +) plus other savings and you have hundreds of dollars in savings!

Where can I View the Offers?

You can view the offers currently available right here on our site, or you can download the app. Check back for updates before your visit as offers are subject to change.

Are there any blackout dates?

No!

If I buy a card to be mailed - when will it arrive?

The cards are shipped within 1 business day - and usually take 2-3 days to arrive after that. If you need it faster, just download the app & activate your membership with a credit card.

How long is a membership valid for?

Membership is valid for 12 months from when you activate.

If you have a physical card with an activation code, the 12 months starts when you activate in the app.
If you don't have a physical card and are paying directly through the app, membership starts when you pay.

There are two of us - do we need one card or two cards?

You can go either way, but generally not. Most of the offers are "buy one / get one" (where one card can work for two people). And with bottle discounts, you generally only need one card.

What is new with the card for 2026?

There are even more advantages of being a member - here are just a few:

Great New Offers - New locations and more experiences - more buy one / get one offers than last year plus from discounts on wine tours, at museums and on fishing charters.
A Focus on the App to Discover Offers & Plan Your Visit - Members will now redeem all offers using the app. If you have a physical card, it will have a unique activation code that you use to activate your membership from within the app.

I have a limo full of my crazy friends - can we use the card?

If you are planning to get drunk and have a crazy time, please do not purchase the card. Groups like this are not allowed in many locations, and our partners reserve the right to refuse offers to anyone.

How do the offers get redeemed?

When you are at a partner destination, a redeem button with offer details will appear on the app. Show your phone to an employee and redeem the offer on the phone.

I have a physical card, how do I use it?

Since 2023, physical cards each have a unique code that you use to activate your membership on the app. You do not present the card itself at partner destinations.

Can the App be used by non-members?

Yes, anyone can use all features of the app, but only members can access discounts. You can become a member directly through the app.

I am a member but the redeem button isn't appearing in the app.

The redeem button appears when:

You are a member &
You are at a destination (it requires location services to be enabled on the app).

If you are having trouble, please confirm location is enabled for the Wine & Travel Card app.

I lost my card - can I get a new one?

Sorry, cards cannot be replaced once shipped and received.

Can I get a refund?

If you purchased the card during the 2025 Holiday season, we can provide a refund to the purchaser before 1/15/2026 so long as:

You have the card in hand
It has not been activated in the app.

I'm having a disagreement with one of the partners about redeeming

This is a very rare occurrence, but partners have the final say as to how they will accept the card.

I have another question...

Please reach out to us here if you have any questions.

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