Welcome to the 


Explore Finger Lakes

wineries for less!

It all started in 2010, when we had a vision to promote wine tourism and to showcase what was then an up and coming wine region, the Finger Lakes. Today our card has 80+ destinations, features nine wine regions and offers discounts for wine, beer, distillery and cheese.


With the card, you will receive free wine tastings and/or bottle discounts all over the Finger Lakes, Niagara and Lake Erie. Simply show your card at each destination to receive the stated discount. 

New York wine regions the card covers: Seneca Lake, Keuka Lake, Cayuga Lake, Canandaigua Lake, Conesus Lake, Hemlock Lake, Lake Ontario, Niagara (US) and Lake Erie. 


What's this card all about? We are a passport savings card. The difference is that our card is good all over our local wine regions! Not just a single lake...imagine discounts at 80+ places, with beer, spirt and cheese included. Since 2010 we are FLX's #1 wine passport! 


What are the savings? Where is the card accepted? Each of our destinations discount varies, you can view all card discounts here.

Do you offer more than just wineries? Yes! Our card also includes all of our beer, spirit and cheese destinations. View our 'Discount Map' tab to see them all! 

Are there any blackout dates? No! Your card is valid 365 days a year at the tasting room.

Can I use my card more than once at a destination? Yes! Your card membership can be used as often as your like, unless stated otherwise (please see Listing Sheet for exclusions).

Do I need to activate my card? No! Once you receive your card it is ready to go.

How long will it take to receive my card? Orders ship the same day, please allow 2-5 mailing days to receive it via US Postal Service (shipped from Rochester, NY).

What is your return policy? Due to the nature of the card, all sales are final, and prior sales are excluded.

I lost/can't find my card? Sorry cards can not be replaced once shipped and received.

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